1.Target your
audience. Identify the
specific target market of companies that are most likely to need your product or
service. You can qualify them by geography or perhaps type of business. Most effective campaigns start wide and
narrow based on experience.Don't limit your
prospecting!
2.Get to the point. Don't waste your audience time. Get to the
point and show them what is your offering, and why they should pick up the phone
and call you. Always remember to address WIFM (what's in it for me). People buy
for what your offer will do for them, not what it will do for you.
3.Timing is
everything. Some weeks
the reply might be significantly different than other weeks. If your
product/service is seasonal, consider heavy promotion during your seasonality.
If it is not, best result will be rewarded for consistency.
4.Test
different headlines and formats. Don't resend
the same fax piece over and over. If you get good results, keep it going, but if
result get weaker, Test different headlines and formats to find the combination
that provides the best response.
5.Make it easy
to be removed. Provide a
number that allows the recipient an easy way to remove their fax number from
your fax list. Make sure that every fax is in compliance with CRTC regulation
and identify the party which fax your document and provides a number for easy
removal.
6.Make it easy
to contact you. Include your
phone number but not your fax number. If someone will be interested in your
product or service, it is more likely for them to pick the phone and call you
than to sent you a fax reply. Your email address and website are important for
additional info.
Addressed Fax
/ E-Mail
(using your list) which will be delivered to your own
database of contact/client list or your own list of
prospects. Such fax or E-mail campaign can be individually addressed
to each recipient. Newsletters, announcements, recalls,
price list, invoices, Subscription renewals can be in your
clients' hands, in writing, the day you're ready. We'll even
assist you with the design of your literature.
Unsolicited fax
really works for promotional purposes. It's a fast way to
introduce your product or service to potential prospects.
Sure some will ask to be removed (and we take them off
diligently - they are not prospects), and some people
complain about it, but the statistical fact is that most
people will look at the fax upon receipt to see if of
interest.
THE
RIGHT AD WITH THE RIGHT OFFER AT THE RIGHT TIME WILL PRODUCE
RESULTS.
Have you not used fax
advertising yourself?
Fax Broadcast has built
many businesses, and it is by far the most economical way to
promote and progress your business. If you have worked with
other providers before and you did not have the success you were
hoped for, talk to us. With the right approach, design and
coverage method, your fax broadcast campaign will be
successful. We assure you.